WWE News: The Rock announces his new collaboration with the UFC
The Rock Collaboration UFC: Dwayne “The Rock” Johnson is one of the most popular and important professional wrestling superstars in history. Together with “Stone Cold” Steve Austin and some other Superstars. He made the McMahon company great at the end of the 90s.
He won the maximum WWE championship on several occasions and, in addition, starred in iconic rivalries. Then, The Rock would make his way to Hollywood and become the mass phenomenon that it is today on a global level.
The sports and entertainment icon recently landed a huge deal with the UFC that will allow him to promote his Project Rock line of sneakers in the octagon.
UFC fighters will now wear shoes from the actor and former professional wrestler’s brand, Project Rock BSR, at the promotion’s mixed martial arts events.
The promotion will kick off with this Saturday’s UFC 270. Johnson also plans to release a Project Rock BSR 2 line to the public this summer. No release date has been announced as of this writing. Johnson took to social media to announce the lucrative deal:
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The Rock post on the UFC
View this post on Instagram
“PROJECT ROCK ENTERS THE OCTOGON WITH A HISTORIC SPONSORSHIP DEAL.
I am honored, grateful and proud that our @ProjectRock is now THE OFFICIAL GLOBAL FOOTWEAR PARTNER of the @UFC;
Starting this electrifying weekend at #UFC270Â NGANNOU vs GANEÂ , all UFC athletes and their teams will represent my innovative Project Rock training shoe.
The athletes of the UFC are among the best , toughest, most focused, most disciplined and hardest to train on the planet.
Every walk a UFC fighter enters the iconic Octagon is fueled by passion, mana and a deep desire to establish dominance and LEGACY.
Being ‘the hardest worker in the room’ is not just a catchy slogan.
It’s my life.
But it’s not just my life.
It is the life and soul of all the men and women who compete in the UFC.”
