WWE News: WWE would employ a triple strategy with the announcement of its PLEs

WWE News: WWE would employ a triple strategy with the announcement of its PLEs

Since WWE signed an agreement with the government of Saudi Arabia to celebrate several PLEs a year in the Asian country, we have been able to.

Observe how the McMahon company has increased the frequency of its trips outside the North American territory to carry out events of scope international.

In this way, in recent years WWE has held PLEs in Australia, Wales or Canada, to which two new events will soon be added in Puerto Rico and England.

And it is that, since last year, WWE has multiplied the number of announcements of this type. A decision that, as confirmed by the specialized media.

Fightful, would follow a specific strategy, consisting of generating “noise” around the show in question. “WWE has been taking special care in the.

Selection of venues for the PLE, drastically changing its approach starting in 2022,” wrote Sean Ross Sapp, a journalist for Fightful. “They want each.

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Event to have a different purpose, whether it’s thematic, financial or strategic. For example, a theme would be Sami Zayn in Montreal for Elimination Chamber.

Or Bad Bunny hosting Backlash in Puerto Rico. Financial would be the choice between stadiums and arenas. Strategic would be the London event.

Taking place in primetime before their rights renewals in the area, and also WrestleMania in Los Angeles at a time when they are planning.

A sale of the company, and before the television rights renewals.” It is about space out the PLE so that the demand increases in the market,”.

Explained a WWE executive, adding that in the press releases they usually indicate that it is the first time that they go to a market for a PLE in.

Quite some time, when proceeds. It should be remembered that WWE will celebrate its next international PLE on May 6 from San Juan, Puerto Rico.

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The country will host an event of these characteristics for the first time in 18 years. In addition, Bad Bunny will be.

The host of the show, which contributed to the announcement transcending beyond the purely sports media.